Your brand name is unique and it makes your product stands out from the crowd. It also identifies your product so that the prospective consumers can recognize it easily. Brands are references for consumers; they speak about your product’s quality. Therefore, it is important to protect the unique brand that you have created with hard work. It is also crucial to protect your trademark even if it is not a major one. In the future, it can be the most valuable asset in your company.
The process of gaining a registered trademark is not an overnight thing. It takes time for you to obtain a trademark that can totally protect your brand. In this kind of situation, it is better to hire a trademark attorney rather than handle the entire process on your own. Below are four reasons why you should hire a trademark attorney:
1. Trademark law is not something that is easy to understand. This is a very specific area of the law. There are requirements and rules that you need to know well in order to obtain a trademark. The theory of registering a trademark may seem simple but in fact, it is not so simple. In the United States, you will find complicated filing requirements and regulations during the registration process. If you enter the wrong information on the registration form, your application is likely to be rejected. It means that you will also lose the filing fees that you have paid.
2. Registering a trademark with the help of an attorney will cost less. If the U.S. Patent and Trademark Office (USPTO) finds any mistakes or errors in your application, they will issue an Office Action and refuse your registration. You will need to hire a trademark attorney to respond to the Office Action and it requires you to spend additional fees. If you hire an attorney from the start, you can minimize the errors and avoid these unexpected fees.
3. Presently, you can find trademark attorney easily with the help of the Internet. However, make sure that you select them wisely. Some firms are not supported by real trademark attorneys; they may only employ document preparers. This kind of firm can’t provide you with legal advice. If you need to respond to an Office Action, you will need a real attorney to help you.
4. You should avoid trademark infringement. Your trademark attorney knows well how to register your mark properly so that this kind of event can be avoided. Usually, people only focus on how to register their trademark as soon as possible. They often neglect the factors that can be considered as infringement such as plagiarism. Since it can be bad for your trademark registration, you should have more concern for this issue.